The health and wellness industry has experienced significant growth in recent years, with consumers increasingly prioritizing their well-being and seeking tools to support healthier lifestyles.

The market for personalized nutrition trackers is expanding rapidly, driven by the growing demand for individualized approaches to nutrition and the advancement of data analytics and mobile technology.

Our target market consists of health-conscious individuals aged 25-45 of all family types and size who are actively seeking ways to improve their nutrition habits and achieve specific health goals; this includes fitness enthusiasts’ weight management.

According to Statistics Canada, two out of every three adults in Canada are overweight or obese. NutriTech is here to reduce those numbers with AI and ML technology by providing predictive suggestions tailored to individual body types, lifestyles, health conditions (if applicable), meal plans and more to create healthy lifestyles and aid in weight loss for Canadians, creating a healthy Canada, that will overall reduce the strain on our healthcare system.

By targeting the Canadian market, the application can establish itself as a leader in Canada’s innovative and technology-driven health and diet industry.

In the weight loss and health market, there are plenty of different diet apps to choose from; it can be stressful for everyday people trying to lose weight or live a healthier lifestyle to know where to start. Having to research individual plans and apps, download, delete and redownload multiple times until you find the right one is time-consuming and frustrating.

As science has shown, based on our genetic makeup, we all have different body types, which means different diets work on individuals differently; therefore, having to go through multiple diet apps and programs without knowing if it is going to work can deter people from continuing their health journey.

Let alone if you’re trying to change your lifestyle while also having to think of your family and their everyday meals and different nutritional requirements.

This where the market is lacking since 1 in 4 adults suffer from obesity in Canada according to TOPs statistics, and this is where NutriTech is here to create a solution.

NutriTech is an app that will be your digital dietician and coach throughout your weight loss and health journey.

Using advanced technology that has compiled intensive data from every credible diet available on the market.

A user simply needs to answer a few questions or upload relevant health information to determine your body type and your goals to generate a personalized diet & meal plan for you.

But there is more!

Firstly, NutriTech is highly personalized by providing you with a suggested diet/meal plan or letting you choose a specific diet you are interested in, all while recommending meal plans and tracking your nutrition.

As you go through the different stages of your journey, the user may stop seeing results; our advanced AI technology can alter your diet/meal plan based on your individual body characteristics and needs to optimize your results and help you stay on track while keeping you motivated.

Secondly, NutriTech is not just a meal and diet plan app that tracks your nutrition and provides feedback; it also helps you create a weekly grocery list.

If you are not the only person in your family you are cooking for, the AI technology will produce a meal plan appropriate for you and the whole family with some minor tweaks, creating delicious meals for your family while keeping you on track. Nutritech will save you time from cooking separate meals and more, limit food waste, and reduce spending costs. Our advanced shopping algorithm will integrate with Instacart and other major grocery apps for seamless delivery.