The health and wellness industry has experienced significant growth in recent years, with consumers increasingly prioritizing their well-being and seeking tools to support healthier lifestyles. The market for personalized nutrition trackers is expanding rapidly, driven by the growing demand for individualized approaches to nutrition and the advancement of data analytics and mobile technology. Our target market consists of health-conscious individuals aged 25-45 of all family types and size who are actively seeking ways to improve their nutrition habits and achieve specific health goals; this includes fitness enthusiasts’ weight management.